The rise and rise of natural pet food

It was only five years ago that super premium brands like Eukanuba, Hills Science Diet and Advance were the leaders in the pet food industry with their dry, ‘healthy’ pet food formulas. They were heralded by the Vet industry as the healthy alternative to wet, gravy-rich brands such as Pal and the like.  How things have changed!

Now there’s loads of new kids on the block and they’re taking the pet food world by storm with their all-natural formulas. Pet owners have realised that the ‘you are what you eat’ philosophy applies to pets as well as humans! Subsequently, food that contains no chemicals, no artificial colours or flavours but does contain a host of all-natural ingredients is high on their shopping list.

We recently listened to a presentation by a U.S. manufacturer of pet foods who said they’ve been amazed at the rise in sales of all-natural pet food. They commented that “Today’s consumers want to feed their pets like family and even, to a greater and greater extent, like people. Consequently, natural pet food is taking the market by storm”. We liken this to believing that most people wouldn’t eat a fast-food diet (aka McDonalds/KFC) every day, so why would you give it to your pet?

When we started Pookinuk about four years ago, the pet food products available were a drop in the ocean compared to what’s available now. The expansion in the list of all-natural brands goes on forever …. Earthborn Holistic, Artemis, Holistic Select, Black Hawk, California Natural, Innova, Evo, Canidae, Eagle Pack, K9 Natural, Taste of the Wild, Dr Bruce’s Vets All Natural, Organix and Ziwi Peak … and it’s still expanding.

Furthermore, the science of pet nutrition has advanced in such a way that even these all-natural formulas are becoming specialised. The various protein & carbohydrate sources on offer (eg. Chicken & brown rice/Whitefish & sweet potatoes/Salmon & potato/Lamb & rice) are formulated in various amounts to suit different breeds of canines and felines based on their energy needs. Completely grain-free formulas are also becoming more popular. But that’s a whole different ball game …..

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This entry was posted on Monday, April 30th, 2012 at 10:15 pm and is filed under All-Natural/Holistic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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